Hi, Colgate


Thank you so much for considering me for this campaign. In this presentation, I’ve curated work that reflects the creative direction shared—dynamic, vibrant, and full of personality, just like my style.

I’d be thrilled to bring that energy to this project and I’m excited by the idea of an elevated beauty approach that delivers an unexpected twist—it’s actually for a brighter smile—for Colgate.  I’m confident we’d create something both impactful and fun. Cheers!





Look + Feel









Talent + Authenticity 

Everyone’s smile is unique and our audience will see a cast of real and diverse people they can relate to with faces looking natural and true to the individual and never overly posed. I will capture real smiles and it will never be fake, forced, or too posed.





Lighting

Bright
Fresh
Directional 

For my studio lighting, I tend to go bright and saturated which adds vibrancy to the image and accentuates the talent’s glowing skin, ensuring it looks healthy and hydrated.  I always make sure images are never flat and faces has great shape with contrast and color pops!





Expressions

When shooting, I always strive to capture candid moments that are never posed, allowing the unique personality of the talent to shine through. Overall we will keep the expressions natural and happy! I will make sure to capture a wide range of uplifting expressions from confident to playful. The expressions will be organic and true to our talent’s personality — not acted or overdone - with the right amount of personality.

I’ll avoid extreme expressions/smiles that can change the appearance of our talent’s face. Additionally, I plan to shoot a range of angles and crops to ensure your team has many desirable options to choose from.






talent w/ product 

In product shoots, I lean into showcasing the product front and center, playing around with scale. At the same time, I make sure the focus is shared naturally between the face and the product. It's about finding that sweet spot where both elements shine without it feeling forced.








motion

For the past two years, I’ve been freelancing with Sephora to elevate their social video + ads content across Instagram Reels, TikTok, and YouTube. Our work spans from short  narrative pieces, tutorials, voiceovers, and playful beauty content—featuring dynamic edits, engaging camera work, and visually satisfying product shots designed to capture attention.

I’ll explore a variety of angles, lenses, camera movements, and crops to keep the visuals engaging and dynamic. I plan to shoot with both wide and macro lenses to highlight the product and showcase the talent’s natural, confident smiles.  I’ll use a wide lens and shoot handheld for energetic, movement-driven shots, while also capturing clean, static options using a tripod or slider. In post-production, we can incorporate zoom-ins to add further motion and variety. This diverse approach to framing and movement will elevate the final edit and keep the visuals feeling fresh and compelling.








On Set w/ Felisha


As a photographer/director, my sets have always had a comfortable energy on set.

When shooting, I always strive to capture candid moments that are never posed, allowing the unique personality of the talent to shine through. I achieve this by building trust with my subjects, helping them become comfortable and vulnerable in my presence. This connection gives us a great working environment to capture the perfect shot.  I chat with the talent to get to know them while they are in hair and makeup so by the time we start shooting, I’ll feel like just another friend to them. I’ll play the talents’ favorite music to engage them and loosen up the mood and throw in compliments to keep confidences high.

When I need certain movements or expression I’ll get on their level, jump in the scene, and demonstrate it myself so my direction isn’t intimidating. I am fun, respectful and willing to do anything to get the talent in the right frame of mind to get those amazing moments.



thank you! 

Thank you for the opportunity to present my creative vision. I am confident that my approach is an ideal match for bringing this campaign to life. I thoroughly understand your vision and I believe that I am the perfect photographer for your project

get in touch →



dara@iheartreps.com
lindsay@iheartreps.com

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