5 DAYS
70+ MODELS PER DAY
NO RETOUCHING
STREET CASTING
REAL CUSTOMERS NEW YORK LOS ANGELES CHICAGO ATLANTA
Instead of casting the usual models, we traveled to 4 cities in the US & shot 300+ people over the span of 5 days.
NO RETOUCHING STREET CASTING REAL CUSTOMERSTEXASURBAN DECAY - STAY NAKED / THE FIX POWDER FOUNDATION
Part 2 of the campaign, we traveled to Austin, Texas to continue street casting looking for models that matched the foundation perfectly.